In materials, up to 87% of quotes go out with no follow-up.
We analysed the sales mailboxes of one materials manufacturer and two merchants. Here is what we found, and the agents that handle it.
87%
What we found in the industry
62 to 84%
quotes with no follow-up, at the merchantsSample the mailboxes of 2 merchants
87%
at a manufacturerSample 1 mailbox
Method & sources
- 62 to 84%
- Share of quotes sent with no visible follow-up five days after they went out. Measured on the mailboxes two timber and building-materials merchants sent us for a diagnostic.
- 87%
- The same measure, on a materials manufacturer’s sales mailbox. Measured on the mailbox of one materials manufacturer analysed in our diagnostics.
Manufacturer or distributor
Based on your profile.
Do you manufacture materials?
Product complexity keeps your order desk on data entry.
Technical ranges, made-to-order products: the order desk spends its days finding the right reference and keying it in, rather than selling. A Catalog agent absorbs the data entry and builds a shared memory, and a new sales rep finds everything the team has already validated from day one.
See the Order capture agentHello,Please deliver 60 BA13 boards, 2.50 m, and 30 M48 studs.To the Les Tilleuls site, Tuesday morning.Julien Rivet
ReadingWhat the agent read
Do you distribute materials?
More than six quotes in ten go out with no follow-up.
Across the materials merchants in our diagnostics, 62% to 84% of quotes sent show no visible follow-up within five days. Everyone knows it. No one has time to do it. The Quote Follow-up agent detects it, drafts the email, and sends it or holds it as a draft for the order desk to approve.
See the Quote Follow-up agentQuote follow-upQuotes with no order yet
Quote sent+ 24 h
Follow-up 1+ 48 h
Follow-up 2Customer reply
Hello Anne,Our quote for the tiles and battens on the Carrel job still stands.Shall we keep next week’s delivery slot for you?Kind regards,
Thomas
The agents that respond
The four agents these numbers call for.
Quote Follow-up
Identifies quotes with no reply and triggers a personalized follow-up at the right time. +10% quote conversion.
See the agentCross-sell optimization
Applies your opportunity rules and suggests complementary products to customers. +5% average basket.
See the agentFree-Shipping Optimization
Detects orders below the free-shipping threshold and prompts customers to complete their basket. +5% average basket.
See the agentOrder acknowledgment
Sends the confirmation as soon as the order arrives and sets clear expectations on processing.
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The diagnostic
See how much revenue is sitting in your materials mailbox.
48 hours. One PST file. No ERP access. A report with figures on quotes with no follow-up and missed cross-sell opportunities over your last 90 days.