What AI really changes in B2B commercial operations.

We start from real situations we encounter in B2B commercial operations. Orders arriving by email, quotes left unanswered, shared inboxes, data that still needs retyping, moving an ERP forward: we explore what AI can really automate and what it changes for teams.

Featured

Automating operations · 2 October 2026

OCR fetches each piece of information from the spot it was taught to look at. An order capture agent understands what is being ordered and finds the right product code in your ERP, even when the customer writes it their own way. Reading is rarely where things go wrong. Matching each line to the right item is.

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Customer stories

“We genuinely wanted to automate the data entry and let the team focus on work where they add real value.”

Delphine MolléCustomer Service Manager · AVF Biomedical
Read the story, AVF Biomedical

“It is not physical, but mentally the repetition wore us down. Morale took a hit.”

Rozenn Le CromOrder desk team leader · Nat&Form
Read the story, Nat&Form

Articles

More articles

  • Automating operations · 14 September 2026

    AI or EDI: how do you handle the B2B orders that still arrive by email?

    You can have your largest customers connected by EDI and still rekey orders every day. Purchase orders arrive by email, PDFs pile up in the sales admin inbox, spreadsheets still have to be re-entered into the ERP. That is not a failure of EDI. It is simply the flow it does not cover.

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The diagnostic

The same questions, asked of your own inbox.

48 hours. One PST file. No ERP access. A report with figures on the orders that arrive by email, the quotes left without follow-up and the requests left unanswered over your last 90 days.

Walkthrough

Thirty minutes on your own order flow.

Your emails, your ERP, your exceptions: we show the agents working, not on slides.

“Our day was roughly 60% order administration and 40% selling. We wanted to flip that.”

Gérald Farfouillon · Technical Director · Inter Inox

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